Business and Community at the Coke Zero Sugar 400

In Volusia County, few attractions bring the community together quite like Race Weekend.

As Team Volusia prepares to attend the upcoming Coke Zero Sugar 400 this July, we recognize the power of Volusia County’s favorite sport to provide opportunities for jobs, outreach and meaningful interactions that last long beyond the final lap.

Read on to learn more about a few key highlights worth looking forward to.

Race Weekend jobs

Take one look at the Daytona International Speedway during the Coke Zero Sugar 400, and it is clear to see: A lot goes into crafting the perfect Race Weekend experience. This naturally translates to more jobs, a welcome byproduct of one of the year’s biggest events—in fact, earlier in June, the Speedway (in tandem with Speedway subsidiary Americrown) held hiring events for the many additional positions that would need to be covered. These spanned from ushers and ticket takers to bartenders, to behind-the-scenes jobs of cooks, dishwashers and more. All in all, the hiring event was a promising one for Volusia County: a welcome opportunity to get more people working, for a beloved experience, no less.

Tourism revenue

Big area events naturally tend to increase tourism revenue—and the Coke Zero Sugar 400 is among the biggest. When race-goers come into town for the race, they do more than that alone. They may book a hotel room for the weekend, grab meals at local restaurants and even explore nearby attractions they may not have known about beforehand. These are all positives for Volusia County’s myriad industries.

Unparalleled outreach

From an economic development perspective, one of the best parts about the Coke Zero Sugar 400 is its ability to garner an enormous part of the community, with an abundance of local Volusia County residents and businesses in attendance. It is a chance to connect with one another, pass along helpful information and contribute to the quintessential Daytona experience.

The Coke Zero Sugar 400 takes place on July 7^th, with Race Weekend activities leading up to the main event. It is one of many upcoming outreach events we have planned to share helpful information.